Shoreditch Ski Club
X Shopify Plus
Reap Agency Case Study
Bespoke Shopify Theme Design & Build
Brand Background
Shoreditch Ski Club (SSC) is a brand that makes fancy, stylish coats and jackets. They care a lot about fashion and making eco-friendly clothes, which is why they’re known for being both stylish and sustainable. But SSC needed help with their website so more people could learn about and buy their products online.
The Problem
SSC’s old website didn’t do a good job of showing off their coats and jackets. It wasn’t easy to use, and it didn’t look as nice as their clothes do. They wanted a website that matched their brand’s high-end look and made shopping easy for everyone, especially for new visitors. SSC also needed a way to keep in touch with customers through email and share updates, like new products and special sales.
Industry
Fashion, Clothing
Project
Custom Shopify Plus Build
Technology
Shopify Plus Bespoke Development
Shopify Web Design
Fast Simon Integration
Product Reviews
Product Personalisation Tool
Website
The Solution: A Big Makeover
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1. Theme Development
We started with the website’s theme, which is like its “look and feel.” The theme was customized to match SSC’s brand, with simple, clean designs and colors that give a high-end, fashionable look. We chose fonts (styles of letters) and colors carefully to make sure the website felt luxurious and classy. This helped visitors feel like they were shopping with a premium brand from the moment they opened the site.
2. Easy-to-Use Navigation Menu
When you’re on the SSC website, you’ll see an organized menu at the top. This navigation menu has sections like “Women’s Outerwear,” “Accessories,” and “Collections” so visitors can quickly find what they want. We made sure everything was easy to reach, so people don’t get lost or frustrated. There’s even a search bar to help find specific items quickly. This makes shopping smooth and enjoyable, especially for people visiting SSC’s website for the first time.
3. Footer Design
At the bottom of each page, there’s a “footer” with extra information. Here, we included links to important pages like “Privacy Policy” and “Customer Service,” as well as SSC’s social media pages. This makes it easy for customers to find help if they need it. There’s also an email signup where visitors can enter their email to get updates on new products and special sales. We set up this part using a tool called Klaviyo, which helps SSC stay connected with customers.
4. Homepage Design
4. Homepage Design
The homepage is the first thing people see when they visit SSC’s website. We made it look amazing by adding big, high-quality pictures of SSC’s newest clothes. There are also sections that show promotions (like sales) and featured items that are popular. This design makes visitors want to scroll down and explore more. The goal is to give people a strong sense of SSC’s style and eco-friendly values from the start.
5. Collection Page
For each type of product SSC sells, there’s a “Collection Page” that shows all the items in that category, like jackets or scarves. We made these pages easy to look through by organizing products in a neat grid. There are filters that help users sort items by price, category, or popularity, so they can quickly find what they’re interested in. The page design keeps things clean and focused on the products.
6. Product Page
Each product page gives shoppers all the details they need, like product descriptions, sizes, and material info. We added large, clear pictures so people can see exactly what the item looks like. There’s also an easy way to go back to other collections or check out similar items, keeping people interested and engaged with SSC’s products.
7. Add to Cart
Adding items to the cart should be simple, so we created a smooth “Add to Cart” process. Once someone picks a product, they can add it to their cart without needing to leave the page. This dynamic cart shows what’s inside without interrupting shopping, making it easier for people to keep browsing or add more items before checkout.
8. Email Signups with Klaviyo
To help SSC stay in touch with their customers, we used Klaviyo to add email signup forms across the site. This tool lets SSC collect emails so they can share updates about new products and special discounts. It’s a great way to keep people interested and bring them back to the site for future purchases.
The Result
The new Shopify website changed SSC’s online presence in big ways. The design and layout made it easy to browse, so more people stayed on the site instead of leaving quickly. Shopping was easy and enjoyable, and the checkout process was fast, so more people finished buying the items they added to their cart. Plus, SSC now has a strong email list for marketing, helping them connect with customers and boost repeat purchases.
With this website, SSC reached more people, shared its story, and gave shoppers a smooth, luxurious experience that matched the brand’s quality. Shopify made it possible for SSC to create a site that not only works well now but can also grow with them in the future. This project shows how a well-designed online store can make shopping fun, easy, and inspiring.
-21%
CAC
+31%
Cart to Checkout Conversion
+41%
Conversion Rate
What Our Customer Says
We’re over the moon with the incredible work & dedication on our new website. The iakoe teams’ creativity & professionalism really have shone through. Thanks again for delivering a fantastic result.
John Doe
Designer
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