<span class="bsf-rt-reading-time"><span class="bsf-rt-display-label" prefix="Reading Time"></span> <span class="bsf-rt-display-time" reading_time="3"></span> <span class="bsf-rt-display-postfix" postfix="mins"></span></span><!-- .bsf-rt-reading-time -->Shopify Plus vs Shopify Advanced: The Key Differences

Shopify Plus vs Shopify Advanced: The Key Differences

Shopify, a leading e-commerce platform, offers different plans to cater to the varying needs of businesses. Two popular plans, Shopify Plus and Shopify Advanced, are designed for larger businesses with more extensive requirements. In this article, we will explore the key differences between Shopify Plus and Shopify Advanced to help you understand which option best suits your business.

Shopify Plus: An Overview

Shopify Plus is an enterprise-level e-commerce solution that provides advanced features, scalability, and customization options. It is designed for high-volume businesses with complex needs and offers additional functionality to support their growth and success.

Shopify Advanced: An Overview

Shopify Advanced, also known as Shopify Plus Lite, is a plan that bridges the gap between regular Shopify and Shopify Plus. It provides some advanced features and tools while being more affordable than the full Shopify Plus plan. It is suitable for businesses that require more functionality than a standard Shopify plan but don’t need the extensive capabilities of Shopify Plus.

Key Differences between Shopify Plus and Shopify Advanced

1. Pricing and Cost

Shopify Plus has a higher price point than Shopify Advanced. The exact pricing for Shopify Plus is determined on an individual basis, as it depends on factors such as your business’s size, sales volume, and specific requirements. On the other hand, Shopify Advanced has a fixed monthly cost, which is lower than Shopify Plus.

2. Scalability and Performance

Shopify Plus is built to handle high-volume businesses and can support large catalogs and high traffic without compromising performance. It offers scalable infrastructure, ensuring your store can handle spikes in traffic during peak periods. Shopify Advanced, although more scalable than standard Shopify plans, may have limitations in handling significant growth and high traffic volumes.

3. Customization and Flexibility

Shopify Plus provides more extensive customization options compared to Shopify Advanced. With Shopify Plus, you have access to Shopify’s proprietary scripting language, Shopify Scripts, which allows you to create custom checkout experiences and tailor your store’s functionality. Shopify Advanced offers some customization capabilities but is not as flexible as Shopify Plus.

4. API Access and Integration

Shopify Plus offers greater access to APIs (Application Programming Interfaces) and integrations, allowing you to connect with third-party systems and build custom solutions. This level of integration is beneficial for businesses with complex operations and unique requirements. Shopify Advanced has limited API access compared to Shopify Plus.

5. Dedicated Support and Account Management

Shopify Plus customers receive dedicated support and account management from a designated team of experts. This includes access to a dedicated support channel, strategic guidance, and priority assistance. Shopify Advanced users have access to Shopify’s standard support channels but do not receive the same level of dedicated support and account management.

6. Advanced Features and Tools

Shopify Plus offers advanced features and tools that are not available in Shopify Advanced. These include multi-store management, automation workflows, wholesale capabilities, and advanced reporting and analytics. Shopify Advanced provides some additional features compared to standard Shopify plans but lacks the full range of advanced functionality offered by Shopify Plus.

7. Security and Compliance

Both Shopify Plus and Shopify Advanced provide robust security measures and compliance with industry standards. However, Shopify Plus offers additional security features and options, such as access to Shopify’s dedicated infrastructure, enhanced security controls, and the ability to achieve higher levels of compliance certifications.

Which Option is Right for Your Business?

Choosing between Shopify Plus and Shopify Advanced depends on your business’s specific needs, budget, and growth plans. Shopify Plus is ideal for large businesses with complex requirements, high sales volumes, and a need for extensive customization and integration capabilities. Shopify Advanced is suitable for businesses that require advanced features and tools but do not need the full range of capabilities offered by Shopify Plus and have a smaller budget.

It is recommended to assess your business’s current and future needs, consult with an e-commerce expert, and consider your budgetary constraints before making a decision.


Shopify Plus and Shopify Advanced are two distinct plans offered by Shopify, catering to the needs of larger businesses. While Shopify Plus provides extensive functionality, customisation options, and dedicated support, Shopify Advanced offers advanced features at a more affordable price point. Understanding the key differences between the two plans will help you make an informed decision and choose the option that best aligns with your business’s goals and requirements.

You might like this: